Mobilozophy Mobile Marketing Blog

Data as a Currency: Deciphering Best Practices for Consumer Data

October 30, 2018 by Lynn Bates

 

 

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like science fiction.

But the business world - and customers' attitudes - have changed. Many customers are willing to sign over at least some of their personal data to companies. Companies have learned they can use data to pinpoint marketing materials. Many companies have profited off customer data, but in recent years a backlash has forced many companies to reconsider their business model.

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Topics: Personalized Content, Consumer Data, GDPR

How Businesses Can Use Location Data Beyond Marketing

October 16, 2018 by Lynn Bates

 

Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that's relevant to their location data and shopping experience.

But businesses also use location data for "location intelligence" - something that goes far beyond direct marketing. Companies are already gathering these data, and might as well use them for as many applications as possible.

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Topics: Location Based Marketing, Proximity Marketing

Adding Mobile Payment to Your Mobile Loyalty App Will Pay Off!

September 13, 2018 by Lynn Bates

 

Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, why they're so popular, and how to implement them in your app.

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Topics: Mobile Payments, Mobile Apps

Did You Know Emojis Boost Open Rates? 😲

August 03, 2018 by Lynn Bates

You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.

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Topics: Content, Push Notifications, SMS, In-App Messaging, Emojis

Deciphering the Difference Between iBeacons and Eddystone

July 11, 2018 by Lynn Bates

 

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Beacons, Eddystone, iBeacon

Understanding When to Use Beacons and Geofencing

May 11, 2018 by Lynn Bates

 

Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Beacons

Several Powerful Ways to Use In-App Notifications

March 15, 2018 by Lynn Bates

 

In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Mobile Apps, In-App Messaging

Understanding the Code of Conduct for Location-Based Marketing

March 09, 2018 by Lynn Bates

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.

Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.

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Topics: Beacons, Proximity Marketing, geofencing, Location Based Marketing

5 Statistics Supporting Proximity Marketing

February 13, 2018 by Lynn Bates

 proximity marketing messaging.png

Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.

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Topics: Beacons, Proximity Marketing, geofencing, Location Based Marketing

QR Codes: Perfect for Mobile Coupon Redemption

February 07, 2018 by Lynn Bates

 qr code mobile coupon redemption

QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force.

You're probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited only by marketers' imaginations. Read on to learn about a particular use for QR codes: coupon redemption.

The Power of QR Code Coupons

Mobile coupons and tickets are rapidly growing in popularity. Juniper Research estimates that 2018 will see 1.7 billion QR code coupon redemptions, and this number is only expected to grow over time.

This is because QR codes are easy and fast to scan, and the technology to do so has become ubiquitous. It used to be that to redeem a mobile coupon, a clerk had to take a customer's phone and manually enter in a promo code. Now, redeeming a coupon is as simple as a few seconds of scanning.

This makes mobile coupons far easier to implement. And since mobile coupons are the lifeblood of so many businesses -- driving consumer engagement, encouraging transactions and improving customer loyalty -- this is a huge boon for businesses large and small.

Customizable and Trackable

Gone are the days of lengthy SMS promo codes, sent out en masse. QR codes are ways of putting a lot of information into a small, easily scanned package -- and best of all, they're easy to customize to meet your business's exact needs.

Maybe you need to target your customers at various stages of the purchasing process. With an app and a mobile coupon solution, you can easily send targeted, personalized offers to your customers.

Or maybe you're more interested in understanding your customers' purchasing habits. A comprehensive mobile coupon solution, replete with QR code redemption, will help you track individual customers' purchasing habits.

QR codes are easier than ever to implement and use, and they're a key factor behind the mobile coupon revolution. With a QR coupon solution like Mobilozophy, you can implement a powerful, versatile QR coupon redemption system that's tailor-made for your business.

 

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Topics: QR Codes, Mobile Coupons, Personalized Content

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