Mobilozophy Mobile Marketing Blog

5 Statistics Supporting Proximity Marketing

February 13, 2018 by Lynn Bates

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Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.

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Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

QR Codes: Perfect for Mobile Coupon Redemption

February 07, 2018 by Lynn Bates

 qr code mobile coupon redemption

QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force.

You're probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited only by marketers' imaginations. Read on to learn about a particular use for QR codes: coupon redemption.

The Power of QR Code Coupons

Mobile coupons and tickets are rapidly growing in popularity. Juniper Research estimates that 2018 will see 1.7 billion QR code coupon redemptions, and this number is only expected to grow over time.

This is because QR codes are easy and fast to scan, and the technology to do so has become ubiquitous. It used to be that to redeem a mobile coupon, a clerk had to take a customer's phone and manually enter in a promo code. Now, redeeming a coupon is as simple as a few seconds of scanning.

This makes mobile coupons far easier to implement. And since mobile coupons are the lifeblood of so many businesses -- driving consumer engagement, encouraging transactions and improving customer loyalty -- this is a huge boon for businesses large and small.

Customizable and Trackable

Gone are the days of lengthy SMS promo codes, sent out en masse. QR codes are ways of putting a lot of information into a small, easily scanned package -- and best of all, they're easy to customize to meet your business's exact needs.

Maybe you need to target your customers at various stages of the purchasing process. With an app and a mobile coupon solution, you can easily send targeted, personalized offers to your customers.

Or maybe you're more interested in understanding your customers' purchasing habits. A comprehensive mobile coupon solution, replete with QR code redemption, will help you track individual customers' purchasing habits.

QR codes are easier than ever to implement and use, and they're a key factor behind the mobile coupon revolution. With a QR coupon solution like Mobilozophy, you can implement a powerful, versatile QR coupon redemption system that's tailor-made for your business.

 

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Topics: QR Codes, Mobile Coupons, Personalized Content

5 Helpful Tips for Promoting Your Mobile App

December 07, 2017 by Lynn Bates

 

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Topics: Mobile Apps, Mobile Marketing

Using Mobile Coupons with Your Small Business

November 13, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Mobile Coupons

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Loyalty Programs, Beacons, geofencing

Five Mistakes You're Making with Your QR Code Marketing

October 23, 2017 by Lynn Bates

QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL.

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Topics: QR Codes

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

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Topics: Mobile Apps, Mobile Website, Mobile Marketing, Mobile Coupons, Loyalty Programs, SMS

Beacons Unlock Valuable Analytics into Consumer Behavior

October 06, 2017 by Lynn Bates

 

 

 

 

 

 

I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.

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Topics: Proximity Marketing, Beacons, geofencing

Deliver Better Personalized Content With Beacons

August 25, 2017 by Lynn Bates

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.

But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.

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Topics: Proximity Marketing, Beacons, Location Based Marketing, Personalized Content

Personalized Content Is for All Generations

August 08, 2017 by Lynn Bates

 

 Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their recipients.

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Topics: Content, Personalized Content, Generation Marketing

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