Mobilozophy Mobile Marketing Blog

Mobile Engagement Channels You Need to Consider

March 02, 2021 by Lynn Bates

Since the dawn of the smartphone, it's been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide.

As a marketer or business owner, if you're not targeting this audience, you're missing out on a BIG piece of the pie.

While developing your mobile marketing engagement strategy, there are few things as important as mobile customer engagement. That is why you must explore various channels.

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Topics: SMS, Push Notifications, Beacons, geofencing, A2P Messaging, SMS Marketing, Mobile Engagement

COVID Reinvents the Popularity of QR Codes

February 17, 2021 by Lynn Bates

qr_ code_ex
First developed in 1994, QR codes are nothing new. However, they certainly made their mark in 2020.

It wasn't until the recent pandemic that the world saw a QR code revolution. These matrix barcodes are everywhere, allowing businesses across varying industries to provide their customers with a safe, interactive experience.

While COVID has had a devastating impact on the world, businesses and consumers are adapting. Old technology is driving innovation, leading to the rising popularity of QR codes.

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Topics: QR Codes, Mobile Payments, Contactless, COVID 19

Why You Should Consider Adding A2P Messaging to Your Marketing Strategy

February 02, 2021 by Lynn Bates

A2P_Messaging

Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born.

Application-to-person (A2P) messaging is rapidly growing within the world of business. If you're looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this communication technique.

Data shows that the A2P messaging market was worth nearly USD $13 billion in 2015, reaching over USD $62 billion in 2020. However, the A2P SMS market is predicted to reach a valuation of USD $72.8 billion in 2025.

If you wish to engage consumers and keep them engaged, A2P messaging may be an excellent addition to your ongoing marketing strategy.

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Topics: Text Messaging, SMS, A2P Messaging, SMS Marketing, Text Marketing

Ways to Meet Consumers' Expectations for Contactless Experiences

August 28, 2020 by Lynn Bates

COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors.

For those who remain open, consumers expect the safest possible experience. That means providing them with an environment that they feel comfortable in from start to finish. If you are developing a new, sustainable strategy that will ensure consumer satisfaction following COVID, payment is a key area to consider.

Now is the time to act — your business may depend on it.

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Topics: QR Codes, Mobile Coupons, Mobile Payments, mobile coupon redemption

When Consumers Trust You with Location Data

April 18, 2019 by Lynn Bates

 Consumers are under no obligation to share their data with you. When they do so, it's a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer's mobile device is from moment to moment.

But why do consumers provide your company with this delicate information in the first place? How can you best respect the trust they place in you, and how can you provide your customers with real value in return for their information? Read on to learn more about the importance of customer trust vis-a-vis privacy, and how best to treat users and their data.

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Topics: Telephone Consumer Privacy Act, TCPA, Consumer Data, GDPR, CCPA

New Consumer Privacy Laws You Should Know

February 06, 2019 by Lynn Bates

 

Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data.

Driven by these changes, customers are beginning to change their attitudes toward privacy and personal information. Just in the past few years, lawmakers have taken the first steps toward imposing new privacy regulations on online businesses, which have traditionally been almost entirely unregulated.

Many businesses -- especially small ones -- may find these changes overwhelming. The following is a brief guide to some of the more significant legislation that's passed or been proposed, as of February 2019. As always, if you have questions about how these laws apply to your business, it's best to check with a lawyer.

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Topics: Telephone Consumer Privacy Act, TCPA, Consumer Data, GDPR, CCPA

Going Paperless? The Benefits --and the Drawbacks

January 29, 2019 by Lynn Bates

 

Many businesses have considered getting rid of paper receipts... and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts -- and the drawbacks.

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Topics: Mobile Coupons, Loyalty Programs, mobile coupon redemption

3 Ways to Redeem Mobile Coupons: QR Codes, Stamp or POS Integration

January 17, 2019 by Lynn Bates

mobile coupon redemption processes

If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a challenge if you don't have a plan. Luckily, there are several ways to redeem mobile coupons. Try these three effective strategies for mobile coupon redemption:

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Topics: QR Codes, Mobile Coupons, mobile coupon redemption

Data as a Currency: Deciphering Best Practices for Consumer Data

October 30, 2018 by Lynn Bates

 

 

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like science fiction.

But the business world - and customers' attitudes - have changed. Many customers are willing to sign over at least some of their personal data to companies. Companies have learned they can use data to pinpoint marketing materials. Many companies have profited off customer data, but in recent years a backlash has forced many companies to reconsider their business model.

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Topics: Personalized Content, Consumer Data, GDPR

How Businesses Can Use Location Data Beyond Marketing

October 16, 2018 by Lynn Bates

 

Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that's relevant to their location data and shopping experience.

But businesses also use location data for "location intelligence" - something that goes far beyond direct marketing. Companies are already gathering these data, and might as well use them for as many applications as possible.

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Topics: Proximity Marketing, Location Based Marketing

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