Mobilozophy Mobile Marketing Blog

Ways to Meet Consumers' Expectations for Contactless Experiences

August 28, 2020 by Lynn Bates

COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors.

For those who remain open, consumers expect the safest possible experience. That means providing them with an environment that they feel comfortable in from start to finish. If you are developing a new, sustainable strategy that will ensure consumer satisfaction following COVID, payment is a key area to consider.

Now is the time to act — your business may depend on it.

Read More >>

Topics: QR Codes, Mobile Coupons, Mobile Payments, mobile coupon redemption

When Consumers Trust You with Location Data

April 18, 2019 by Lynn Bates

 Consumers are under no obligation to share their data with you. When they do so, it's a matter of trust. You are ethically and legally obligated to ensure that trust is well-placed. Location-based data is particularly sensitive because it allows you to glean information about where a customer's mobile device is from moment to moment.

But why do consumers provide your company with this delicate information in the first place? How can you best respect the trust they place in you, and how can you provide your customers with real value in return for their information? Read on to learn more about the importance of customer trust vis-a-vis privacy, and how best to treat users and their data.

Read More >>

Topics: Telephone Consumer Privacy Act, TCPA, Consumer Data, GDPR, CCPA

New Consumer Privacy Laws You Should Know

February 06, 2019 by Lynn Bates

 

Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data.

Driven by these changes, customers are beginning to change their attitudes toward privacy and personal information. Just in the past few years, lawmakers have taken the first steps toward imposing new privacy regulations on online businesses, which have traditionally been almost entirely unregulated.

Many businesses -- especially small ones -- may find these changes overwhelming. The following is a brief guide to some of the more significant legislation that's passed or been proposed, as of February 2019. As always, if you have questions about how these laws apply to your business, it's best to check with a lawyer.

Read More >>

Topics: Telephone Consumer Privacy Act, TCPA, Consumer Data, GDPR, CCPA

Going Paperless? The Benefits --and the Drawbacks

January 29, 2019 by Lynn Bates

 

Many businesses have considered getting rid of paper receipts... and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts -- and the drawbacks.

Read More >>

Topics: Mobile Coupons, Loyalty Programs, mobile coupon redemption

3 Ways to Redeem Mobile Coupons: QR Codes, Stamp or POS Integration

January 17, 2019 by Lynn Bates

mobile coupon redemption processes

If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a challenge if you don't have a plan. Luckily, there are several ways to redeem mobile coupons. Try these three effective strategies for mobile coupon redemption:

Read More >>

Topics: QR Codes, Mobile Coupons, mobile coupon redemption

Data as a Currency: Deciphering Best Practices for Consumer Data

October 30, 2018 by Lynn Bates

 

 

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like science fiction.

But the business world - and customers' attitudes - have changed. Many customers are willing to sign over at least some of their personal data to companies. Companies have learned they can use data to pinpoint marketing materials. Many companies have profited off customer data, but in recent years a backlash has forced many companies to reconsider their business model.

Read More >>

Topics: Personalized Content, Consumer Data, GDPR

How Businesses Can Use Location Data Beyond Marketing

October 16, 2018 by Lynn Bates

 

Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that's relevant to their location data and shopping experience.

But businesses also use location data for "location intelligence" - something that goes far beyond direct marketing. Companies are already gathering these data, and might as well use them for as many applications as possible.

Read More >>

Topics: Proximity Marketing, Location Based Marketing

Adding Mobile Payment to Your Mobile Loyalty App Will Pay Off!

September 13, 2018 by Lynn Bates

 

Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, why they're so popular, and how to implement them in your app.

Read More >>

Topics: Mobile Apps, Mobile Payments

Did You Know Emojis Boost Open Rates? 😲

August 03, 2018 by Lynn Bates

You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.

Read More >>

Topics: SMS, Push Notifications, Content, In-App Messaging, Emojis

Deciphering the Difference Between iBeacons and Eddystone

July 11, 2018 by Lynn Bates

 

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing, Eddystone, iBeacon

Subscribe to Blog Updates

Getting Started
with
Mobile Marketing?