Mobilozophy Mobile Marketing Blog

How Auto Manufacturers Like Ford are Using Mobile Marketing

June 30, 2016 by Lynn Bates

Over the past few years, the automobile industry has really discovered the power of mobile marketing. It's not uncommon to see companies such as Ford using everything from text message campaigns to developing their own mobile app in order to generate leads, convert customers, and build brand awareness. But how does all of it work? And more importantly, how can you begin to use mobile marketing for your own business? Here are three of the techniques used by major automobile manufacturers, along with why such strategies resonate well with the modern customer.

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Topics: Mobile Marketing

6 Must-have Location-Based Features for Retail Apps

June 28, 2016 by Lynn Bates

As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information they're looking for about you online, they’re likely going to jump to one of your competitors, after all.

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Topics: Proximity Marketing, Mobile Apps

Geofencing: What is it and How it Works

June 27, 2016 by Lynn Bates

Geofences are the counterparts to beacons. While beacons are used for more specific proximity (such as letting you know when someone is close to a specific object, a geofence provides more general information such as when a person has walked by a storefront or visits a general area. 
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Topics: Proximity Marketing

Mobile App Marketing Strategies for Hotels

June 23, 2016 by Lynn Bates

When it comes to hotel marketing, mobile has become more important than ever before. The global hotel industry revenue is predicted to reach $550 billion US dollars in 2016. 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. That's up from 43.8% in 2015. 

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Topics: Mobile Apps

The Difference Between Native, Web, and Hybrid Apps

June 21, 2016 by Lynn Bates

Those developing mobile apps must choose between native, web, and hybrid apps. Each has unique benefits and drawbacks. However, understanding the nature of your options helps you decide what's best.

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Topics: Mobile Apps

Packaged Vs Custom Mobile Apps, Which is the Right Option?

June 13, 2016 by Lynn Bates

Deciding between packaged applications and custom applications is never easy. Each option has its share of advantages and disadvantages, and the decision rests largely on the nature and needs of the company itself as well as the clients they serve. However, understanding the benefits and drawbacks of these two very different options helps make the decision much easier. 

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Topics: Mobile Apps

Don’t Silo Your Marketing – Synergize Your Marketing Channels

June 11, 2016 by Lynn Bates

It's common for businesses to make mistakes in their effort to grow. It's normally a good idea for businesses to specialize in a single area, because when a company spreads itself too thin, they become poor at doing everything. 

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Topics: Mobile Marketing

Questions to Ask Before Hiring a Mobile App Developer

June 10, 2016 by Lynn Bates

Developing mobile apps is one of the most exciting and lucrative ventures. Because nearly everyone has a smart phone, that makes the pool of potential customers for a new app, huge. As mobile continues to becomes more of a priority for businesses, the need to hire mobile developers becomes a necessity. While you're on the quest to hire the best developer for the job, it is important to ask these five key questions.

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Topics: Mobile Apps

How Much Does a Custom Mobile App Cost?

June 09, 2016 by Lynn Bates

When it comes to the question of how much the average mobile app costs to develop, the truth is that answers can vary wildly. This is because there are as many kinds of apps out there as there are customers for those apps. However, understanding the key factors behind app pricing will allow you to budget for your own app accordingly. Here are 5 factors to look at when it comes to app budgeting. 

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Topics: Mobile Apps

Is Mass Text Messaging Legal?

May 24, 2016 by Lynn Bates

At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there's no better way to market to customers. However, there's a catch: blindly sending unsolicited text messages goes against FCC compliance regulations and may result in up to a $1,500 fine per text message.

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Topics: Text Messaging

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