Mobilozophy Mobile Marketing Blog

Lynn Bates

Recent Posts

3 Ways to Redeem Mobile Coupons: QR Codes, Stamp or POS Integration

January 17, 2019 by Lynn Bates

mobile coupon redemption processes

If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a challenge if you don't have a plan. Luckily, there are several ways to redeem mobile coupons. Try these three effective strategies for mobile coupon redemption:

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Topics: Mobile Coupons, QR Codes, mobile coupon redemption

Data as a Currency: Deciphering Best Practices for Consumer Data

October 30, 2018 by Lynn Bates

 

 

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like science fiction.

But the business world - and customers' attitudes - have changed. Many customers are willing to sign over at least some of their personal data to companies. Companies have learned they can use data to pinpoint marketing materials. Many companies have profited off customer data, but in recent years a backlash has forced many companies to reconsider their business model.

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Topics: Personalized Content, Consumer Data, GDPR

How Businesses Can Use Location Data Beyond Marketing

October 16, 2018 by Lynn Bates

 

Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing to them, via push notifications and other means, that's relevant to their location data and shopping experience.

But businesses also use location data for "location intelligence" - something that goes far beyond direct marketing. Companies are already gathering these data, and might as well use them for as many applications as possible.

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Topics: Location Based Marketing, Proximity Marketing

Adding Mobile Payment to Your Mobile Loyalty App Will Pay Off!

September 13, 2018 by Lynn Bates

 

Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, why they're so popular, and how to implement them in your app.

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Topics: Mobile Payments, Mobile Apps

Did You Know Emojis Boost Open Rates? 😲

August 03, 2018 by Lynn Bates

You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.

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Topics: Content, Push Notifications, SMS, In-App Messaging, Emojis

Deciphering the Difference Between iBeacons and Eddystone

July 11, 2018 by Lynn Bates

 

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Beacons, Eddystone, iBeacon

Understanding When to Use Beacons and Geofencing

May 11, 2018 by Lynn Bates

 

Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Beacons

Several Powerful Ways to Use In-App Notifications

March 15, 2018 by Lynn Bates

 

In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:

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Topics: Proximity Marketing, geofencing, Location Based Marketing, Mobile Apps, In-App Messaging

Understanding the Code of Conduct for Location-Based Marketing

March 09, 2018 by Lynn Bates

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.

Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.

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Topics: Beacons, Proximity Marketing, geofencing, Location Based Marketing

5 Statistics Supporting Proximity Marketing

February 13, 2018 by Lynn Bates

 proximity marketing messaging.png

Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.

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Topics: Beacons, Proximity Marketing, geofencing, Location Based Marketing

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