Mobilozophy Mobile Marketing Blog

Lynn Bates

Recent Posts

5 Helpful Tips for Promoting Your Mobile App

December 07, 2017 by Lynn Bates

 

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Topics: Mobile Apps, Mobile Marketing

Using Mobile Coupons with Your Small Business

November 13, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Mobile Coupons

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

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Topics: QR Codes, Beacons, geofencing, Text Messaging, Loyalty Programs

Five Mistakes You're Making with Your QR Code Marketing

October 23, 2017 by Lynn Bates

QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL.

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Topics: QR Codes

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

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Topics: Mobile Coupons, Mobile Apps, Mobile Marketing, Mobile Website, SMS, Loyalty Programs

Beacons Unlock Valuable Analytics into Consumer Behavior

October 06, 2017 by Lynn Bates

 

 

 

 

 

 

I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.

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Topics: Beacons, Proximity Marketing, geofencing

Deliver Better Personalized Content With Beacons

August 25, 2017 by Lynn Bates

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.

But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.

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Topics: Proximity Marketing, Personalized Content, Beacons, Location Based Marketing

Personalized Content Is for All Generations

August 08, 2017 by Lynn Bates

 

 Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their recipients.

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Topics: Content, Personalized Content, Generation Marketing

Ensuring Your SMS Marketing Complies with the TCPA

July 12, 2017 by Lynn Bates

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.

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Topics: SMS, Text Messaging, TCPA

Mobile Marketing Strategy - Facts and Stats as to Why It's Important

November 09, 2016 by Lynn Bates

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy.

Just take a look at the following statistics:

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Topics: Mobile Marketing, Location Based Marketing, Text Messaging

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