I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.
But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.