QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL.
Topics: QR Codes
I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.
I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.
I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.
But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.
Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their recipients.
Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.
In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy.