Mobilozophy Mobile Marketing Blog

3 Ways to Redeem Mobile Coupons: QR Codes, Stamp or POS Integration

If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to ...
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Data as a Currency: Deciphering Best Practices for Consumer Data

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like ...
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How Businesses Can Use Location Data Beyond Marketing

  Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing ...
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Adding Payments to Your Mobile Loyalty App Will Pay Off!

  Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, ...
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Did You Know Emojis Boost Open Rates? 😲

You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.
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Deciphering the Difference Between iBeacons and Eddystone

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their ...
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Understanding When to Use Beacons and Geofencing

  Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to ...
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Several Powerful Ways to Use In-App Notifications

In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention ...
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Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data ...
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5 Statistics Supporting Proximity Marketing

  Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based ...
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