Mobilozophy Mobile Marketing Blog

QR Codes: Perfect for Mobile Coupon Redemption

  QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force. You're probably most ...
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Five Mistakes You're Making with Your QR Code Marketing

QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your ...
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8 Reasons to Add Mobile to Your Marketing Strategy

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.
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Beacons Unlock Valuable Analytics into Consumer Behavior

            I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create ...
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Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more ...
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Personalized Content Is for All Generations

   Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their ...
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Ensuring Your SMS Marketing Complies with the TCPA

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to ...
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