Mobilozophy Mobile Marketing Blog

Is Mass Text Messaging Legal?

At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there's no better way to ...
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Mobile App Design: Improving the User Experience

When it comes to designing mobile apps, there's a lot of things to worry about. These things range from the app's marketing to its price point. However, all of this is ...
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Steps to Grow Your Mobile Subscriber List

The cellphone has become the most ubiquitous tool in the world: it's strapped to every man, every woman, and, increasingly, every child. In short, there has never been a ...
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The Do's and Don'ts of Text Message Marketing

Mobile marketing and ecommerce is a rapidly growing field. Marketers are shifting their efforts toward mobile devices using great tools such as mobile web optimization, ...
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Why Old Marketing Tactics Won't Reach Millennials ... And How to ...

Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and ...
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Mobile App Retention Strategies to Build Loyal Customers

For most people, a mobile device is within an arms reach at any given time. Smart phones, tablets and other connected devices have become personal assistants help to ...
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Why Digital Punch Card Programs Make Sense for Small Business

 Loyalty programs have been around for decades, and the advantages are well known. Remember S&H Green Stamps? Once the largest loyalty program in history. Whether your ...
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A Quick Guide to In-App & Push Notifications

How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let's face it, encouraging ...
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8 Great Mobile App Marketing Strategies

Mobile apps have become powerful tools for brands who want to build deeper relationships with their customers. A mobile app can serve many purposes, including: ...
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Should You Really Invest in Proximity Marketing?

Proximity marketing has come a long way from the early days of WI-FI-only detection. Now, in 2016, there is an abundance of different devices and technologies to choose ...
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