Mobilozophy Mobile Marketing Blog

Mobile Engagement Channels You Need to Consider

March 02, 2021 by Lynn Bates

Since the dawn of the smartphone, it's been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide.

As a marketer or business owner, if you're not targeting this audience, you're missing out on a BIG piece of the pie.

While developing your mobile marketing engagement strategy, there are few things as important as mobile customer engagement. That is why you must explore various channels.

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Topics: SMS, Push Notifications, Beacons, geofencing, A2P Messaging, SMS Marketing, Mobile Engagement

Why You Should Consider Adding A2P Messaging to Your Marketing Strategy

February 02, 2021 by Lynn Bates

A2P_Messaging

Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born.

Application-to-person (A2P) messaging is rapidly growing within the world of business. If you're looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this communication technique.

Data shows that the A2P messaging market was worth nearly USD $13 billion in 2015, reaching over USD $62 billion in 2020. However, the A2P SMS market is predicted to reach a valuation of USD $72.8 billion in 2025.

If you wish to engage consumers and keep them engaged, A2P messaging may be an excellent addition to your ongoing marketing strategy.

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Topics: Text Messaging, SMS, A2P Messaging, SMS Marketing, Text Marketing

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