Mobilozophy Mobile Marketing Blog

Deciphering the Difference Between iBeacons and Eddystone

July 11, 2018 by Lynn Bates

 

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing, Eddystone, iBeacon

Understanding When to Use Beacons and Geofencing

May 11, 2018 by Lynn Bates

 

Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

Understanding the Code of Conduct for Location-Based Marketing

March 09, 2018 by Lynn Bates

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.

Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

5 Statistics Supporting Proximity Marketing

February 13, 2018 by Lynn Bates

 proximity marketing messaging.png

Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

Read More >>

Topics: QR Codes, Text Messaging, Loyalty Programs, Beacons, geofencing

Beacons Unlock Valuable Analytics into Consumer Behavior

October 06, 2017 by Lynn Bates

 

 

 

 

 

 

I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.

Read More >>

Topics: Proximity Marketing, Beacons, geofencing

Deliver Better Personalized Content With Beacons

August 25, 2017 by Lynn Bates

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.

But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing, Personalized Content

3 Ways Beacons are Changing the Event and Trade Show Experience

March 22, 2016 by Lynn Bates

Beacon-triggered messages are the latest of IoT technologies that businesses are using to reach consumers, in real time. In the wrong situation, this type of messaging can seem burdensome, but with the right strategy, beacon based messaging is a welcomed addition. A beacon is a strategically placed device that can be found in places where a potential customer is expected to go. One great benefits of using beacon technology is that when an Internet connection fails, marketing opportunities don't. Because beacons use Bluetooth technology, spotty WiFi signals are no issue.

Read More >>

Topics: Beacons

Eddystone vs. iBeacon: Defining the Best Beacon for You

March 08, 2016 by Lynn Bates

Choosing between Apple's iBeacon and Google's Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it's important to take a closer look at both beacons.

Read More >>

Topics: Proximity Marketing, Beacons, Location Based Marketing

Subscribe to Blog Updates

Getting Started
with
Mobile Marketing?

Start Here