Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.
Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.
Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.
Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.
I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.
I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.
But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.
Beacon-triggered messages are the latest of IoT technologies that businesses are using to reach consumers, in real time. In the wrong situation, this type of messaging can seem burdensome, but with the right strategy, beacon based messaging is a welcomed addition. A beacon is a strategically placed device that can be found in places where a potential customer is expected to go. One great benefits of using beacon technology is that when an Internet connection fails, marketing opportunities don't. Because beacons use Bluetooth technology, spotty WiFi signals are no issue.
Choosing between Apple's iBeacon and Google's Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it's important to take a closer look at both beacons.