Mobilozophy Mobile Marketing Blog

Deciphering the Difference Between iBeacons and Eddystone

July 11, 2018 by Lynn Bates

 

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.

Read More >>

Topics: Proximity Marketing, geofencing, Location Based Marketing, Beacons, Eddystone, iBeacon

Subscribe to Blog Updates

Getting Started
with
Mobile Marketing?