Mobilozophy Mobile Marketing Blog

Understanding When to Use Beacons and Geofencing

May 11, 2018 by Lynn Bates

 

Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.

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Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

Several Powerful Ways to Use In-App Notifications

March 15, 2018 by Lynn Bates

 

In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:

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Topics: Proximity Marketing, Mobile Apps, Location Based Marketing, geofencing, In-App Messaging

Understanding the Code of Conduct for Location-Based Marketing

March 09, 2018 by Lynn Bates

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.

Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.

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Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

5 Statistics Supporting Proximity Marketing

February 13, 2018 by Lynn Bates

 proximity marketing messaging.png

Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.

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Topics: Proximity Marketing, Beacons, Location Based Marketing, geofencing

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Loyalty Programs, Beacons, geofencing

Beacons Unlock Valuable Analytics into Consumer Behavior

October 06, 2017 by Lynn Bates

 

 

 

 

 

 

I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create new ways to connect with customers.

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Topics: Proximity Marketing, Beacons, geofencing

What is Geofencing and How it Works

June 27, 2016 by Lynn Bates

Geofences are the counterparts to beacons. While beacons are used for more specific proximity, such as letting you know when someone is close to a specific object, a geofence provides more general information such as when a person has walked by a storefront or visits a general area. 
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Topics: Proximity Marketing, geofencing

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