iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their geo-location via Bluetooth Low Energy (BLE) -- but there's some confusion about the differences between them. It's time to clear this up once and for all.
Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to businesses today. However, they can be tough to use in ways that are both effective and improve customer trust. Mastering the proper use of each technology, though, will help you take advantage of these new mobile marketing techniques.
In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:
Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data that infringes upon customers' privacy.
Your company should be able to be proud of its location-based marketing, and your customers should feel confident that their data is secure.
Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based marketing.
I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more intimate content with them. Well-placed beacons have the power to literally transform how we shop.
But many fail to use beacons to their full potential, with lackluster results that may leave them wondering what the fuss is about. Use these four handy tips to discover beacons' true power.
In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy.
Just take a look at the following statistics:
Choosing between Apple's iBeacon and Google's Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it's important to take a closer look at both beacons.