Mobilozophy Mobile Marketing Blog

Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, why they're so popular, and how to implement them in your app.

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information they're looking for about you online, they’re likely going to jump to one of your competitors, after all.

When it comes to hotel marketing, mobile has become more important than ever before. The global hotel industry revenue is predicted to reach $550 billion US dollars in 2016. 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. That's up from 43.8% in 2015. 

Those developing mobile apps must choose between native, web, and hybrid apps. Each has unique benefits and drawbacks. However, understanding the nature of your options helps you decide what's best.

Deciding between packaged applications and custom applications is never easy. Each option has its share of advantages and disadvantages, and the decision rests largely on the nature and needs of the company itself as well as the clients they serve. However, understanding the benefits and drawbacks of these two very different options helps make the decision much easier. 

Developing mobile apps is one of the most exciting and lucrative ventures. Because nearly everyone has a smart phone, that makes the pool of potential customers for a new app, huge. As mobile continues to becomes more of a priority for businesses, the need to hire mobile developers becomes a necessity. While you're on the quest to hire the best developer for the job, it is important to ask these five key questions.

When it comes to the question of how much the average mobile app costs to develop, the truth is that answers can vary wildly. This is because there are as many kinds of apps out there as there are customers for those apps. However, understanding the key factors behind app pricing will allow you to budget for your own app accordingly. Here are 5 factors to look at when it comes to app budgeting.