Mobilozophy Mobile Marketing Blog

Adding Mobile Payment to Your Mobile Loyalty App Will Pay Off!

September 13, 2018 by Lynn Bates


Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, why they're so popular, and how to implement them in your app.


Topics: Mobile Apps, Mobile Payments

Several Powerful Ways to Use In-App Notifications

March 15, 2018 by Lynn Bates


In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' attention and drive loyalty. Here are six simple uses for in-app notifications, that you can quickly and easily build into your app:


Topics: Proximity Marketing, Mobile Apps, Location Based Marketing, geofencing, In-App Messaging

5 Helpful Tips for Promoting Your Mobile App

December 07, 2017 by Lynn Bates



Topics: Mobile Apps, Mobile Marketing

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.


Topics: Mobile Apps, Mobile Website, Mobile Marketing, Mobile Coupons, Loyalty Programs, SMS

6 Must-have Location-Based Features for Retail Apps

June 28, 2016 by Lynn Bates

As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information they're looking for about you online, they’re likely going to jump to one of your competitors, after all.


Topics: Proximity Marketing, Mobile Apps

Mobile App Marketing Strategies for Hotels

June 23, 2016 by Lynn Bates

When it comes to hotel marketing, mobile has become more important than ever before. The global hotel industry revenue is predicted to reach $550 billion US dollars in 2016. 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. That's up from 43.8% in 2015. 


Topics: Mobile Apps

The Difference Between Native, Web, and Hybrid Apps

June 21, 2016 by Lynn Bates

Those developing mobile apps must choose between native, web, and hybrid apps. Each has unique benefits and drawbacks. However, understanding the nature of your options helps you decide what's best.


Topics: Mobile Apps

Packaged Vs Custom Mobile Apps, Which is the Right Option?

June 13, 2016 by Lynn Bates

Deciding between packaged applications and custom applications is never easy. Each option has its share of advantages and disadvantages, and the decision rests largely on the nature and needs of the company itself as well as the clients they serve. However, understanding the benefits and drawbacks of these two very different options helps make the decision much easier. 


Topics: Mobile Apps

Questions to Ask Before Hiring a Mobile App Developer

June 10, 2016 by Lynn Bates

Developing mobile apps is one of the most exciting and lucrative ventures. Because nearly everyone has a smart phone, that makes the pool of potential customers for a new app, huge. As mobile continues to becomes more of a priority for businesses, the need to hire mobile developers becomes a necessity. While you're on the quest to hire the best developer for the job, it is important to ask these five key questions.


Topics: Mobile Apps

How Much Does a Custom Mobile App Cost?

June 09, 2016 by Lynn Bates

When it comes to the question of how much the average mobile app costs to develop, the truth is that answers can vary wildly. This is because there are as many kinds of apps out there as there are customers for those apps. However, understanding the key factors behind app pricing will allow you to budget for your own app accordingly. Here are 5 factors to look at when it comes to app budgeting. 


Topics: Mobile Apps

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