Mobilozophy Mobile Marketing Blog

Mobile App Design: Improving the User Experience

May 19, 2016 by Lynn Bates

When it comes to designing mobile apps, there's a lot of things to worry about. These things range from the app's marketing to its price point. However, all of this is meaningless if it doesn't provide easy for the average user to understand and operate. This is why designing with the user in mind is so important. Fortunately, there are four basic things that designers can do to improve the user experience.

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Topics: Mobile Apps

Steps to Grow Your Mobile Subscriber List

May 13, 2016 by Lynn Bates

The cellphone has become the most ubiquitous tool in the world: it's strapped to every man, every woman, and, increasingly, every child. In short, there has never been a better time to embrace mobile marketing. Despite this, many companies experience difficulty growing their mobile subscriber list. This may be because of the content they provide, the messages they send, or simply because they did not target a specific enough demographic. Fortunately, there are four very easy tips you can use to see an immediate boost in your mobile subscriber list.

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Topics: Mobile Apps, Mobile Marketing

Mobile App Retention Strategies to Build Loyal Customers

May 02, 2016 by Lynn Bates

For most people, a mobile device is within an arms reach at any given time. Smart phones, tablets and other connected devices have become personal assistants help to guide us through the day. If you're an application developer, this is good news, but it's only the beginning. Keeping your app on users devices, is the challenge. 

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Topics: Mobile Apps

A Quick Guide to In-App & Push Notifications

April 26, 2016 by Lynn Bates
How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let's face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app and push notifications, you can ensure that your app remains a relevant feature in your customers’ daily lives.
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Topics: Mobile Apps, SMS

8 Great Mobile App Marketing Strategies

April 13, 2016 by Lynn Bates

Mobile apps have become powerful tools for brands who want to build deeper relationships with their customers. A mobile app can serve many purposes, including: complimenting the offline experience, driving sales, or simply connecting with loyal customers. Whether you're in the conceptual stages of building a mobile app or preparing to launch the finished product, the success of your app will likely depend on the mobile app marketing strategies you use to promote it. While there's no silver bullet to get your audience to download your app, these tactics will ensure you hit the ground running when you're trying to get more visibility.

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Topics: Mobile Apps

How Do I Know When A Custom Mobile App Is Right For My Company?

January 07, 2016 by Lynn Bates

Technology and business go hand in hand and what the consumers of today expect from businesses, both big and small, has rapidly changed over the last few years.  People now have instant access to the internet 24/7 no matter where they are and they expect companies to provide them with an extremely efficient user experience.

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Topics: Mobile Apps

mzStamp: Loyalty Mobile App for Fitness Facilities

September 11, 2015 by Lynn Bates

In this demo, we'll be using mzStamp to show how fitness facilites can use our loyalty mobile app for memberships.

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Topics: Mobile Apps, Demos

What You Should Know About Developing a Mobile App

August 27, 2015 by Lynn Bates

Before deciding to jump on the mobile app bandwagon, here are a few things you need to know:

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Topics: Mobile Apps, Mobile Marketing

Mobile Marketing FAQs

August 27, 2015 by Lynn Bates

Mobilozophy is answering your frequently asked questions about mobile marketing.

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Topics: Mobile Apps, Text Messaging, Mobile Marketing, Mobile Coupons

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