QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force.
You're probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited only by marketers' imaginations. Read on to learn about a particular use for QR codes: coupon redemption.
The Power of QR Code Coupons
Mobile coupons and tickets are rapidly growing in popularity. Juniper Research estimates that 2018 will see 1.7 billion QR code coupon redemptions, and this number is only expected to grow over time.
This is because QR codes are easy and fast to scan, and the technology to do so has become ubiquitous. It used to be that to redeem a mobile coupon, a clerk had to take a customer's phone and manually enter in a promo code. Now, redeeming a coupon is as simple as a few seconds of scanning.
This makes mobile coupons far easier to implement. And since mobile coupons are the lifeblood of so many businesses -- driving consumer engagement, encouraging transactions and improving customer loyalty -- this is a huge boon for businesses large and small.
Customizable and Trackable
Gone are the days of lengthy SMS promo codes, sent out en masse. QR codes are ways of putting a lot of information into a small, easily scanned package -- and best of all, they're easy to customize to meet your business's exact needs.
Maybe you need to target your customers at various stages of the purchasing process. With an app and a mobile coupon solution, you can easily send targeted, personalized offers to your customers.
Or maybe you're more interested in understanding your customers' purchasing habits. A comprehensive mobile coupon solution, replete with QR code redemption, will help you track individual customers' purchasing habits.
QR codes are easier than ever to implement and use, and they're a key factor behind the mobile coupon revolution. With a QR coupon solution like Mobilozophy, you can implement a powerful, versatile QR coupon redemption system that's tailor-made for your business.