Mobilozophy Mobile Marketing Blog

How to Keep Loyalty Members Engaged

April 01, 2021 by Lynn Bates

Today, over 90% of companies have some sort of loyalty program — and rightfully so. Research shows that consumers who are loyal to a brand will refer that brand to friends and family (59%), join their loyalty program (59%), and spend more (36%).

While many companies now invest in loyalty programs, 54% of their customers' loyalty memberships are inactive. That is why you must focus on loyalty member engagement in addition to loyalty program promotion. However, ongoing customer loyalty and satisfaction is a marathon, not a sprint. You must continue to reach out to your loyal member, encouraging them to become repeat a customer.

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Topics: Loyalty Programs, Push Notifications, Beacons, geofencing, Mobile Engagement, Loyalty Engagement

Mobile Engagement Channels You Need to Consider

March 02, 2021 by Lynn Bates

Since the dawn of the smartphone, it's been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide.

As a marketer or business owner, if you're not targeting this audience, you're missing out on a BIG piece of the pie.

While developing your mobile marketing engagement strategy, there are few things as important as mobile customer engagement. That is why you must explore various channels.

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Topics: SMS, Push Notifications, Beacons, geofencing, A2P Messaging, SMS Marketing, Mobile Engagement

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