Mobilozophy Mobile Marketing Blog

5 Helpful Tips for Promoting Your Mobile App

December 07, 2017 by Lynn Bates

 

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Topics: Mobile Apps, Mobile Marketing

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

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Topics: Mobile Coupons, Mobile Apps, Mobile Marketing, Mobile Website, SMS, Loyalty Programs

Mobile Marketing Strategy - Facts and Stats as to Why It's Important

November 09, 2016 by Lynn Bates

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy.

Just take a look at the following statistics:

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Topics: Mobile Marketing, Location Based Marketing, Text Messaging

How Auto Manufacturers Like Ford are Using Mobile Marketing

June 30, 2016 by Lynn Bates

Over the past few years, the automobile industry has really discovered the power of mobile marketing. It's not uncommon to see companies such as Ford using everything from text message campaigns to developing their own mobile app in order to generate leads, convert customers, and build brand awareness. But how does all of it work? And more importantly, how can you begin to use mobile marketing for your own business? Here are three of the techniques used by major automobile manufacturers, along with why such strategies resonate well with the modern customer.

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Topics: Mobile Marketing

Don’t Silo Your Marketing – Synergize Your Marketing Channels

June 11, 2016 by Lynn Bates

It's common for businesses to make mistakes in their effort to grow. It's normally a good idea for businesses to specialize in a single area, because when a company spreads itself too thin, they become poor at doing everything. 

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Topics: Mobile Marketing

Steps to Grow Your Mobile Subscriber List

May 13, 2016 by Lynn Bates

The cellphone has become the most ubiquitous tool in the world: it's strapped to every man, every woman, and, increasingly, every child. In short, there has never been a better time to embrace mobile marketing. Despite this, many companies experience difficulty growing their mobile subscriber list. This may be because of the content they provide, the messages they send, or simply because they did not target a specific enough demographic. Fortunately, there are four very easy tips you can use to see an immediate boost in your mobile subscriber list.

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Topics: Mobile Apps, Mobile Marketing

Why Old Marketing Tactics Won't Reach Millennials ... And How to Change That

May 05, 2016 by Lynn Bates

Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and lucrative) consumer groups in market. Accenture predicts that Millennial spending will account for a minimum of 30% in total retail sales by 2020. In other words, Millennials make up for approximately $1.4 trillion in annual spending. That's a whole lot to love about our youngest generation.

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Topics: Mobile Marketing

15 Mobile Marketing Terms You Need to Know

March 15, 2016 by Lynn Bates

In order to navigate the world of mobile marketing, you need to learn the language. We've done the work for you, and compiled a list of the terms you need to know to get familiar with the latest mobile marketing lingo.

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Topics: Mobile Marketing

Mobile Marketing Reseller Options: Which is Right for Your Agency?

March 09, 2016 by Lynn Bates

Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have already integrated mobile marketing into their overall marketing strategy. SMS messaging, mobile websites, location-based offers and mobile coupons are proving to be valuable solution to reach the customers that would have otherwise, been virtually unreachable.

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Topics: Mobile Marketing

Does Cross-Channel Marketing Matter?

March 03, 2016 by Lynn Bates

Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and online campaigns. The principle of never putting all of your eggs in one basket is at the heart of multi-channel marketing, which distributes your marketing efforts across multiple platforms to maximize your reach. Consider these key benefits to discover why cross-channel marketing should matter to your business.

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Topics: Mobile Marketing

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