Mobilozophy Mobile Marketing Blog

Eddystone vs. iBeacon: Defining the Best Beacon for You

March 08, 2016 by Lynn Bates

Choosing between Apple's iBeacon and Google's Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the latter is the system-versatile up-and-comer with lots of potential. Before deciding, it's important to take a closer look at both beacons.

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Topics: Proximity Marketing, Beacons, Location Based Marketing

What You Can Do With Proximity Marketing Software

February 23, 2016 by Lynn Bates
Technology is reshaping marketing and redefining the customer experience. Venues are coming to life with location-aware technology and consumers are taking notice.
Now is the time for retailers and brands to understand and optimize each part of a customer’s path-to-purchase, or be left behind the competition. 
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Topics: Proximity Marketing, Location Based Marketing

Beacon Marketing: What is it and is it Effective?

January 26, 2016 by Lynn Bates

Brick and mortar stores haven't had it easy recently.  More and more customers are turning to online sources as their primary form of shopping because they appreciate the convenience and how quickly they can access a wealth of additional information about the products.  If traditional stores want to keep up, they'll have to adapt to how technology is changing the retail landscape. This means finding ways to keep up with their customers' expectations for fast, high-value service.

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Topics: Proximity Marketing

Proximity Marketing Options: Comparing Beacons, Bluetooth, NFC and Wi-Fi

January 19, 2016 by Lynn Bates

Proximity Marketing is the next big thing for in-store advertising and a variety of businesses can benefit from adopting this technology.

While there are a variety of products and systems available for location based marketing, the four most common are Beacons, Bluetooth, NFC, and WiFi.

Each one of these is affordable, easy to install, and can be quickly implemented. However, selecting the one that's right for you depends on your goal and your type of business.

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Topics: Proximity Marketing

How Beacon Marketing Can Boost In-Store Sales

January 12, 2016 by Lynn Bates

With beacon technology, businesses can send notifications, data, coupons, promotions and and other content consumers want; when and where it matters to them. Beacons help transform every consumer’s mobile device into a virtual sales person and can help with up-sells, cross promotions and brand visibility from within your store.  In today’s retail environment, shoppers rely more on their phones than a sales floor associate. With over 74% of customers using their smartphones while they shop, beacons become the obvious choice to boost in-store sales. 

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Topics: Proximity Marketing

Understanding Location-Based Analytics

October 26, 2015 by Lynn Bates

229157_s-1.jpgThe amount of market research available today is astounding, and ever-growing. 

In order to make the most out of time and get the most conversions, truly understanding a customer is paramount, and location-based analytics allows you to take that a step further.

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Topics: Proximity Marketing

How Much Impact Will Location Based Marketing Have on Holiday Shopping?

October 17, 2015 by Lynn Bates

shopping-mall-522619_640.jpgWith the enormous prevalence of mobile devices, retailers and businesses have anxiously awaited a solution that provides real-time, targeted messages to consumers. Behold, location-based marketing was born. This beacon enabled technology has great benefits for both the consumer and the business. For consumers, it's a convenient method of receiving special offers or alerts from their favorite retailers. 

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Topics: Proximity Marketing, Retail

Mobile Proximity Marketing: Beacon Demo

October 15, 2015 by Lynn Bates

With mzConnect you can create successful proximity marketing campaigns in a single dashboard!

Complete with powerful analytics and campaign optimization tools! 

In this mobile proximity marketing demo, we'll take a look at beacon technology and how it's used in a retail environment.

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Topics: Proximity Marketing, Demos

How Location Based Marketing Could Enhance Your Next Trip to the Museum

October 07, 2015 by Lynn Bates

The next time you head into a museum to view some fine art, don't plan on turning your smart phone off before you go in. Depending on which museum you choose to visit, your smart phone might be a necessity -- thanks to the use of beacons.

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Topics: Proximity Marketing

Proximity Marketing: Why It’s Boosting Retail Profits and Turning Heads in the Business World

September 24, 2015 by Lynn Bates

Lately there have been more and more job boards with posts announcing that a company needs a "proximity marketing director" or a "proximity marketing manager." Companies aren't just suddenly interested in proximity marketing positions for the fun of it. Proximity marketing has turned into a significant force in retail performance, and companies want a piece of the action.

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Topics: Proximity Marketing

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