Mobilozophy Mobile Marketing Blog

Proximity Marketing: Why It’s Boosting Retail Profits and Turning Heads in the Business World

September 24, 2015 by Lynn Bates

Lately there have been more and more job boards with posts announcing that a company needs a "proximity marketing director" or a "proximity marketing manager." Companies aren't just suddenly interested in proximity marketing positions for the fun of it. Proximity marketing has turned into a significant force in retail performance, and companies want a piece of the action.

Read More >>

Topics: Proximity Marketing

The Truth Behind the Myths of Beacon Security Concerns

September 23, 2015 by Lynn Bates

Proximity beacons have plenty going for them. They're attracting attention and praise from both companies and consumers. U.S. based market research company Research Now has reported that 72% of consumers agree that seeing a relevant, contextual ad offer on their mobile phone while shopping in-store would have a big influence on their shopping decisions. Beacons make that happen. Their ability to trigger extremely relevant shopping experiences for consumers has tremendous potential.

Read More >>

Topics: Proximity Marketing

It's Time to Rethink our Use of Beacons

September 14, 2015 by Lynn Bates

Those of us in the marketing game are a fickle bunch. We have a tendency to force ourselves to think out of the box, which is good, but we don't often take a good look at where we land outside of the box. Is it soft, cool grass? Or are we landing on top of a fire ant hill?

Read More >>

Topics: Proximity Marketing

Consider This Before Choosing A Location-Based Marketing Partner

September 08, 2015 by Lynn Bates
Read More >>

Topics: Proximity Marketing

Airport Beacons Light the Way for Location-Based Marketing

September 06, 2015 by Lynn Bates

Airports have become a testing ground for location-based marketing and, especially with beacons, a sign of what's to come as marketing evolves.

Read More >>

Topics: Proximity Marketing

Location, Location, Location! The Benefits of Proximity Marketing

August 20, 2015 by Lynn Bates

Mobile phones, mobile Apps, WiFi and social media definitely dominate how our world works today, and all of these tools have one thing in common...location.

Read More >>

Topics: Proximity Marketing

How Retailers Are Benefiting from Location Based Marketing

August 01, 2015 by Lynn Bates

Location data is everywhere. It's embedded in our smartphones, the GPS-enabled apps we use, the photos we share, and the online transactions we make. And, today, consumers are more willing than ever to share their location data with brands in exchange for more personalized content.

Read More >>

Topics: Proximity Marketing, Retail

Should brands add NFC into the mobile marketing mix?

February 26, 2015 by Ryne Andal

Should brands add NFC into the mobile marketing mix?

September 11th, 2013 by Lynn
See on Scoop.itMobile Marketing News

Read More >>

Topics: Proximity Marketing, Press

Subscribe to Blog Updates

Getting Started
with
Mobile Marketing?