You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.
Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features. If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when to send pushes, and what to say, will help you engage and retain your current subscribers.