Mobilozophy Mobile Marketing Blog

QR Codes: Perfect for Mobile Coupon Redemption

February 07, 2018 by Lynn Bates

 qr code mobile coupon redemption

QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force.

You're probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited only by marketers' imaginations. Read on to learn about a particular use for QR codes: coupon redemption.

The Power of QR Code Coupons

Mobile coupons and tickets are rapidly growing in popularity. Juniper Research estimates that 2018 will see 1.7 billion QR code coupon redemptions, and this number is only expected to grow over time.

This is because QR codes are easy and fast to scan, and the technology to do so has become ubiquitous. It used to be that to redeem a mobile coupon, a clerk had to take a customer's phone and manually enter in a promo code. Now, redeeming a coupon is as simple as a few seconds of scanning.

This makes mobile coupons far easier to implement. And since mobile coupons are the lifeblood of so many businesses -- driving consumer engagement, encouraging transactions and improving customer loyalty -- this is a huge boon for businesses large and small.

Customizable and Trackable

Gone are the days of lengthy SMS promo codes, sent out en masse. QR codes are ways of putting a lot of information into a small, easily scanned package -- and best of all, they're easy to customize to meet your business's exact needs.

Maybe you need to target your customers at various stages of the purchasing process. With an app and a mobile coupon solution, you can easily send targeted, personalized offers to your customers.

Or maybe you're more interested in understanding your customers' purchasing habits. A comprehensive mobile coupon solution, replete with QR code redemption, will help you track individual customers' purchasing habits.

QR codes are easier than ever to implement and use, and they're a key factor behind the mobile coupon revolution. With a QR coupon solution like Mobilozophy, you can implement a powerful, versatile QR coupon redemption system that's tailor-made for your business.

 

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Topics: QR Codes, Mobile Coupons, Personalized Content

Using Mobile Coupons with Your Small Business

November 13, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Mobile Coupons

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Loyalty Programs, Beacons, geofencing

Five Mistakes You're Making with Your QR Code Marketing

October 23, 2017 by Lynn Bates

QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your website, where they are in the real world, without them having to remember your URL.

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Topics: QR Codes

Are QR Codes Still Relevant in 2016?

February 02, 2016 by Lynn Bates

QR codes seemed to be everywhere in the dawn of the smartphone era a few years ago. You might think that these are dated technology, but they are still being used by many companies, large and small, in exciting new ways. These codes benefit businesses in many ways and are most effective in combination with other applications. QR codes can do more than just send a message to a phone, they can also direct a customer to a website, connect with other services, or promote customer loyalty. These codes work best when tailored to your specific business and customer base.

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Topics: QR Codes

3 QR Code Strategies to Boost Mobile Conversions

November 17, 2015 by Lynn Bates

Mobile marketing is now mandatory in the mobile-first Internet -- especially campaigns that integrate well with other marketing tactics. Of course, this isn't about leaving behind the old, at least not completely. It's about carefully planned integration. People integrate their mobile devices into the ordinary, non-tech processes of their life every day, so why shouldn't marketers do the same with traditional strategies? This is why combining mobile marketing and QR codes with other tactics -- such as direct mail -- are popular. "Really? We're talking about QR codes?” Yes, we are.

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Topics: QR Codes, Mobile Marketing

QR Code Marketing Tips for Small Businesses

August 27, 2015 by Lynn Bates

Considering taking the dive into QR Code marketing? Before doing anything else, it’s important that you research your latest audience demographics to know if they are potential scanners (or not). The information published by comScore Mobilens may provide you with these insights. In this post, we'll take a look at a few of the QR code marketing tips for small business just getting started.

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Topics: QR Codes, Mobile Marketing

How Mobile Marketing Tools Help to Maximize Loyalty

August 27, 2015 by Lynn Bates

From PCs to tablets to smartphones, today’s consumers are more connected than ever before. And, nearly 90% of consumers belong to at least one loyalty program. But these value seekers don’t want to clutter their wallets with paper punch-cards or carry dozens of plastic rewards cards on their keychains.

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Topics: Mobile Website, QR Codes, Text Messaging, Mobile Marketing, Mobile Coupons, Loyalty Programs

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