You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.
I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.
Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.
Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features. If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when to send pushes, and what to say, will help you engage and retain your current subscribers.
SMS marketing is one of the most successful ways of sending time-sensitive information to your customers. Most users check their phone at least every ten minutes, and text messages have a significantly higher rate of follow-through than other forms of communication like email. Here are 6 tips to help you maximize the potential of this quick and effective form of marketing: