Since the dawn of the smartphone, it's been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, there are approximately 5.22 billion unique mobile users online, accounting for around half of all web traffic worldwide.
As a marketer or business owner, if you're not targeting this audience, you're missing out on a BIG piece of the pie.
While developing your mobile marketing engagement strategy, there are few things as important as mobile customer engagement. That is why you must explore various channels.