Nearly three decades ago, the first short message service (SMS) was sent in the UK. That moment forever changed personal communication, and eventually, A2P messaging was born.
Application-to-person (A2P) messaging is rapidly growing within the world of business. If you're looking to revamp your current marketing strategy, now is the perfect opportunity to leverage this communication technique.
Data shows that the A2P messaging market was worth nearly USD $13 billion in 2015, reaching over USD $62 billion in 2020. However, the A2P SMS market is predicted to reach a valuation of USD $72.8 billion in 2025.
If you wish to engage consumers and keep them engaged, A2P messaging may be an excellent addition to your ongoing marketing strategy.