Mobilozophy Mobile Marketing Blog

Using Mobile Coupons with Your Small Business

November 13, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Mobile Coupons

Ways to Use Mobile in Your Holiday Marketing

October 25, 2017 by Lynn Bates

 

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Topics: QR Codes, Text Messaging, Loyalty Programs, Beacons, geofencing

Ensuring Your SMS Marketing Complies with the TCPA

July 12, 2017 by Lynn Bates

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.

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Topics: Text Messaging, SMS, TCPA

Mobile Marketing Strategy - Facts and Stats as to Why It's Important

November 09, 2016 by Lynn Bates

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans owning a mobile device so marketers can no longer turn the other cheek to integrating mobile into their marketing strategy.

Just take a look at the following statistics:

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Topics: Text Messaging, Mobile Marketing, Location Based Marketing

Is Mass Text Messaging Legal?

May 24, 2016 by Lynn Bates

At a glance, marketing via text messages seems like a no-brainer. After all, most customers have their cell phone with them at all times, so there's no better way to market to customers. However, there's a catch: blindly sending unsolicited text messages goes against FCC compliance regulations and may result in up to a $1,500 fine per text message.

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Topics: Text Messaging

The Do's and Don'ts of Text Message Marketing

May 10, 2016 by Lynn Bates

Mobile marketing and ecommerce is a rapidly growing field. Marketers are shifting their efforts toward mobile devices using great tools such as mobile web optimization, QR codes, and text message marketing.

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Topics: Text Messaging

How to Get Visitors to Opt-in to Your Text Program

March 25, 2016 by Lynn Bates

A carefully executed text program is a great way to reach your customers directly and immediately. If you're offering a special promotion or any sort of time-sensitive deal or information, texting is the single most efficient way of making contact. The first step to creating a successful text marketing program is to compel your customers to opt-in to the texting service. This may seem tricky at first, but there are several proven and highly effective strategies that you can follow:

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Topics: Text Messaging

6 Tips for Sending Your First SMS Marketing Campaign

February 16, 2016 by Lynn Bates

SMS marketing is one of the most successful ways of sending time-sensitive information to your customers.  Most users check their phone at least every ten minutes, and text messages have a significantly higher rate of follow-through than other forms of communication like email.  Here are 6 tips to help you maximize the potential of this quick and effective form of marketing:

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Topics: Text Messaging, SMS

4 SMS Marketing Myths

January 28, 2016 by Lynn Bates

Most people consider their smart phone the most important thing they own.  They carry it everywhere, integrate it into their activities, and check it throughout the day.  SMS marketing campaigns tap into this cultural revolution by letting your business provide your customers offers and deals that they can access anytime, anywhere.

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Topics: Text Messaging

4 Steps to Create a Successful Mobile Messaging Campaign

October 19, 2015 by Lynn Bates


28140169_s.jpgIt should come as no surprise that people spend more time on their mobile devices than they do on desktops and/or laptops. For marketers, this means that clients are more likely to see an ad campaign on their mobile devices than on their desktops, so it's more important than ever to develop a mobile marketing strategy.

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Topics: Text Messaging, Mobile Marketing

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