Mobilozophy Mobile Marketing Blog

4 SMS Marketing Myths

Most people consider their smart phone the most important thing they own.  They carry it everywhere, integrate it into their activities, and check it throughout the ...
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Beacon Marketing: What is it and is it Effective?

Brick and mortar stores haven't had it easy recently.  More and more customers are turning to online sources as their primary form of shopping because they appreciate ...
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How to Use Omni-Channel Marketing to Reach More Customers

More and more companies are adopting some form of mobile advertising to increase their customer base.  By using the latest consumer technology, a business can reach out ...
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Proximity Marketing Options: Comparing Beacons, Bluetooth, NFC & Wi-Fi

Proximity Marketing is the next big thing for in-store advertising and a variety of businesses can benefit from adopting this technology. While there are a variety of ...
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5 Strategies to Increase Mobile Coupon Redemption

Coupons are a great way to engage your customers and keep them up to date on your latest products or promotions.  Unlike traditional paper coupons, mobile coupons can ...
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How Beacon Marketing Can Boost In-Store Sales

With beacon technology, businesses can send notifications, data, coupons, promotions and and other content consumers want; when and where it matters to them. Beacons ...
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How Do I Know When A Custom Mobile App Is Right For My Company?

Technology and business go hand in hand and what the consumers of today expect from businesses, both big and small, has rapidly changed over the last few years.  People ...
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5 Ways to Revive Your Loyalty App and Spark Customer Interest

Loyalty programs have long been used as a way to encourage repeat customers and bring in new interest.  However, the old standards of membership cards and “buy 9 and get ...
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