Mobilozophy Mobile Marketing Blog

Data as a Currency: Deciphering Best Practices for Consumer Data

    If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like ...
READ MORE

How Businesses Can Use Location Data Beyond Marketing

  Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing ...
READ MORE

Adding Mobile Payment to Your Mobile Loyalty App Will Pay Off!

  Are you building a mobile loyalty app? If so, mobile payment functionality will make your app much more enticing to users. Read on to learn more about mobile payments, ...
READ MORE

Did You Know Emojis Boost Open Rates? 😲

  • Lynn Bates
  • 03.08.2018
  • SMS
You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.
READ MORE

Deciphering the Difference Between iBeacons and Eddystone

  iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on ...
READ MORE

Understanding When to Use Beacons and Geofencing

  Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to ...
READ MORE

Several Powerful Ways to Use In-App Notifications

  In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' ...
READ MORE

Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data ...
READ MORE

5 Statistics Supporting Proximity Marketing

  Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based ...
READ MORE

QR Codes: Perfect for Mobile Coupon Redemption

  QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force. You're probably most ...
READ MORE