Mobilozophy Mobile Marketing Blog

Five Mistakes You're Making with Your QR Code Marketing

QR codes have been a mobile marketing tool for several years, and they're growing more and more common. They're a perfect way to put customers in touch with your ...
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8 Reasons to Add Mobile to Your Marketing Strategy

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.
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Beacons Unlock Valuable Analytics into Consumer Behavior

            I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create ...
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Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more ...
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Personalized Content Is for All Generations

   Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their ...
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Ensuring Your SMS Marketing Complies with the TCPA

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to ...
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Mobile Marketing Strategy - Facts and Stats as to Why It's Important

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans ...
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