Mobilozophy Mobile Marketing Blog

When Consumers Trust You with Location Data

 Consumers are under no obligation to share their data with you. When they do so, it's a matter of trust. You are ethically and legally obligated to ensure that trust is ...

New Consumer Privacy Laws You Should Know

Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data. Driven by these changes, ...

Data as a Currency: Deciphering Best Practices for Consumer Data

If you'd told someone 30 years ago that your customer's data was valuable - and that people were willing to hand it over to you - that idea would have sounded like ...