Mobilozophy Mobile Marketing Blog

How to Keep Loyalty Members Engaged

Today, over 90% of companies have some sort of loyalty program — and rightfully so. Research shows that consumers who are loyal to a brand will refer that brand to ...
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Mobile Engagement Channels You Need to Consider

  • Lynn Bates
  • 02.03.2021
  • SMS
Since the dawn of the smartphone, it's been possible to do just about anything — shop, take photos, share ideas on social media, manage work, and so much more. Today, ...
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Deciphering the Difference Between iBeacons and Eddystone

  iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on ...
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Understanding When to Use Beacons and Geofencing

  Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to ...
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Several Powerful Ways to Use In-App Notifications

  In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' ...
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Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data ...
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5 Statistics Supporting Proximity Marketing

  Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based ...
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Beacons Unlock Valuable Analytics into Consumer Behavior

            I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create ...
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What is Geofencing and How it Works

Geofences are the counterparts to beacons. While beacons are used for more specific proximity, such as letting you know when someone is close to a specific object, a ...
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