Mobilozophy Mobile Marketing Blog

How Businesses Can Use Location Data Beyond Marketing

  Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing ...
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Deciphering the Difference Between iBeacons and Eddystone

  iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on ...
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Understanding When to Use Beacons and Geofencing

  Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to ...
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Several Powerful Ways to Use In-App Notifications

  In-app notifications are a great way to get your audience's attention. But it can be tricky to figure out how to best use these notifications to get customers' ...
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Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data ...
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5 Statistics Supporting Proximity Marketing

  Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based ...
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Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more ...
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Mobile Marketing Strategy - Facts and Stats as to Why It's Important

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans ...
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Eddystone vs. iBeacon: Defining the Best Beacon for You

Choosing between Apple's iBeacon and Google's Eddystone is more difficult than it sounds. The former is the veteran beacon and is primarily tethered to iOS, while the ...
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What You Can Do With Proximity Marketing Software

Technology is reshaping marketing and redefining the customer experience. Venues are coming to life with location-aware technology and consumers are taking notice. Now ...
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