Mobilozophy Mobile Marketing Blog

Ways to Meet Consumers' Expectations for Contactless Experiences

August 28, 2020 by Lynn Bates

COVID created an unexpected tipping point, accelerating digital technology, especially in regard to contactless payment options. In that sense, businesses across the globe have needed to rapidly adapt to the demands of COVID, forcing many retailers, restaurants, and other businesses to close their doors.

For those who remain open, consumers expect the safest possible experience. That means providing them with an environment that they feel comfortable in from start to finish. If you are developing a new, sustainable strategy that will ensure consumer satisfaction following COVID, payment is a key area to consider.

Now is the time to act — your business may depend on it.


Topics: QR Codes, Mobile Coupons, Mobile Payments, mobile coupon redemption

Going Paperless? The Benefits --and the Drawbacks

January 29, 2019 by Lynn Bates


Many businesses have considered getting rid of paper receipts... and many governments are encouraging other businesses to take the plunge. But what are the consequences for your business? Read on to learn some of the benefits of digital-only receipts -- and the drawbacks.


Topics: Mobile Coupons, Loyalty Programs, mobile coupon redemption

3 Ways to Redeem Mobile Coupons: QR Codes, Stamp or POS Integration

January 17, 2019 by Lynn Bates

mobile coupon redemption processes

If you want to increase customer engagement, then mobile coupons are the way to go. Research shows that mobile coupons can enhance awareness of products and lead to redemptions. Mobile coupon users also enhance revenue potential as they tend to shop and spend more than non-mobile coupon users. But redeeming mobile coupons can be a challenge if you don't have a plan. Luckily, there are several ways to redeem mobile coupons. Try these three effective strategies for mobile coupon redemption:


Topics: QR Codes, Mobile Coupons, mobile coupon redemption

QR Codes: Perfect for Mobile Coupon Redemption

February 07, 2018 by Lynn Bates

 qr code mobile coupon redemption

QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force.

You're probably most familiar with marketers using QR codes to direct consumers to websites or to give extra information about a product. But QR codes are a powerful tool, with uses limited only by marketers' imaginations. Read on to learn about a particular use for QR codes: coupon redemption.

The Power of QR Code Coupons

Mobile coupons and tickets are rapidly growing in popularity. Juniper Research estimates that 2018 will see 1.7 billion QR code coupon redemptions, and this number is only expected to grow over time.

This is because QR codes are easy and fast to scan, and the technology to do so has become ubiquitous. It used to be that to redeem a mobile coupon, a clerk had to take a customer's phone and manually enter in a promo code. Now, redeeming a coupon is as simple as a few seconds of scanning.

This makes mobile coupons far easier to implement. And since mobile coupons are the lifeblood of so many businesses -- driving consumer engagement, encouraging transactions and improving customer loyalty -- this is a huge boon for businesses large and small.

Customizable and Trackable

Gone are the days of lengthy SMS promo codes, sent out en masse. QR codes are ways of putting a lot of information into a small, easily scanned package -- and best of all, they're easy to customize to meet your business's exact needs.

Maybe you need to target your customers at various stages of the purchasing process. With an app and a mobile coupon solution, you can easily send targeted, personalized offers to your customers.

Or maybe you're more interested in understanding your customers' purchasing habits. A comprehensive mobile coupon solution, replete with QR code redemption, will help you track individual customers' purchasing habits.

QR codes are easier than ever to implement and use, and they're a key factor behind the mobile coupon revolution. With a QR coupon solution like Mobilozophy, you can implement a powerful, versatile QR coupon redemption system that's tailor-made for your business.



Topics: QR Codes, Mobile Coupons, Personalized Content

Using Mobile Coupons with Your Small Business

November 13, 2017 by Lynn Bates



Topics: QR Codes, Text Messaging, Mobile Coupons

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.


Topics: Mobile Apps, Mobile Website, Mobile Marketing, Mobile Coupons, Loyalty Programs, SMS

5 Best Practices for Mobile Coupon Marketing

February 04, 2016 by Lynn Bates

As the number of mobile users continues to grow exponentially, mobile marketing is now an essential component of any integrated marketing plan. In fact, mobile commerce is exploding thanks in great part to mobile coupons. Mobile coupon marketing can help generate new customers for any sized business by attracting targeted consumers on the hunt for deals and discounts.


Topics: Mobile Coupons

5 Strategies to Increase Mobile Coupon Redemption

January 14, 2016 by Lynn Bates

Coupons are a great way to engage your customers and keep them up to date on your latest products or promotions.  Unlike traditional paper coupons, mobile coupons can be customized to your customers' preferences and schedules. They are often distributed through SMS, MMS, Bluetooth, and other mobile means.  This means that consumers can be sent timely, personalized offers that they're much more likely to redeem.  However, mobile coupons need to be carefully planned and constructed with care or they may just end up being another deleted message.


Topics: Mobile Coupons

Getting Started With Mobile Coupons

November 03, 2015 by Lynn Bates

48024721_s.jpgThe world of mobile marketing is growing, and more retailers than ever are taking advantage of this technology to satisfy their convenience-seeking customers.

The great news is that this trend isn't reserved just for big box stores and restaurants.

Here are some statistics on the rise in the use of mobile coupons along with some ideas for how you can jump on board and offer mobile coupons to your customers.


Topics: Mobile Marketing, Mobile Coupons

6 Reasons to Use Mobile Coupon Marketing to Grow Your Business

October 13, 2015 by Lynn Bates

Coupon campaigns have been used by brands since 1887, with the launch of the first ever paper coupon by Coca Cola!

While today’s consumers still enjoy a great bargain, the way they find and redeem those deals have changed. Shoppers now spend less time clipping and more time clicking! Most merchants and brands make extensive use of this mobile marketing tool both to attract new customers and reward customer loyalty.


Topics: Mobile Coupons

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