Mobilozophy Mobile Marketing Blog

  An increasing number of companies are realizing how much money there is in mobile apps. Even apps that aren't monetized (via a charge for the initial download, ...

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

In an Adobe study of 4000 marketers worldwide, 80% reported not having a mobile strategy for the next 12 months. It’s the mobile age with nearly two-thirds of Americans ...

Over the past few years, the automobile industry has really discovered the power of mobile marketing. It's not uncommon to see companies such as Ford using everything ...

It's common for businesses to make mistakes in their effort to grow. It's normally a good idea for businesses to specialize in a single area, because when a company ...

The cellphone has become the most ubiquitous tool in the world: it's strapped to every man, every woman, and, increasingly, every child. In short, there has never been a ...

Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and ...

In order to navigate the world of mobile marketing, you need to learn the language. We've done the work for you, and compiled a list of the terms you need to know to get ...

Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have ...

Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and ...