Mobilozophy Mobile Marketing Blog

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

Over the past few years, the automobile industry has really discovered the power of mobile marketing. It's not uncommon to see companies such as Ford using everything from text message campaigns to developing their own mobile app in order to generate leads, convert customers, and build brand awareness. But how does all of it work? And more importantly, how can you begin to use mobile marketing for your own business? Here are three of the techniques used by major automobile manufacturers, along with why such strategies resonate well with the modern customer.

It's common for businesses to make mistakes in their effort to grow. It's normally a good idea for businesses to specialize in a single area, because when a company spreads itself too thin, they become poor at doing everything. 

The cellphone has become the most ubiquitous tool in the world: it's strapped to every man, every woman, and, increasingly, every child. In short, there has never been a better time to embrace mobile marketing. Despite this, many companies experience difficulty growing their mobile subscriber list. This may be because of the content they provide, the messages they send, or simply because they did not target a specific enough demographic. Fortunately, there are four very easy tips you can use to see an immediate boost in your mobile subscriber list.

Sure, Millennials are strapped with staggering student loan debt and mile-high housing rates, but this demographic is swiftly becoming one of the most attractive (and lucrative) consumer groups in market. Accenture predicts that Millennial spending will account for a minimum of 30% in total retail sales by 2020. In other words, Millennials make up for approximately $1.4 trillion in annual spending. That's a whole lot to love about our youngest generation.

In order to navigate the world of mobile marketing, you need to learn the language. We've done the work for you, and compiled a list of the terms you need to know to get familiar with the latest mobile marketing lingo.

Within the past few years, there has been an influx of options to reach potential consumers via mobile networks. In fact, Salesforce notes that 68% of companies have already integrated mobile marketing into their overall marketing strategy. SMS messaging, mobile websites, location-based offers and mobile coupons are proving to be valuable solution to reach the customers that would have otherwise, been virtually unreachable.

Multi-channel marketing may sound complicated, but it is really a simple concept that involves advertising through different mediums like mobile, television, print and online campaigns. The principle of never putting all of your eggs in one basket is at the heart of multi-channel marketing, which distributes your marketing efforts across multiple platforms to maximize your reach. Consider these key benefits to discover why cross-channel marketing should matter to your business.