Mobilozophy Mobile Marketing Blog

8 Reasons to Add Mobile to Your Marketing Strategy

October 10, 2017 by Lynn Bates

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

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Topics: Mobile Apps, Mobile Website, Mobile Marketing, Mobile Coupons, Loyalty Programs, SMS

Do I Need a Mobile Website?

November 12, 2015 by Lynn Bates

Have you ever asked yourself, "Do I need a mobile website or is it just hype?”

Mobile websites aren't just for techies. If you're interested in growing your business, a mobile website will play an essential role in attracting and capturing new customers. Here are 7 reasons you should establish a mobile presence:

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Topics: Mobile Website

Mobile Website Optimization: Enhancing the User Experience

August 27, 2015 by Lynn Bates

By having a mobile website, you can experience a rise in web and in-store traffic, and ultimately profits. However, you can’t just optimize your desktop site for mobile. That is definitely a no no. And, that isn’t the only one.

57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report, 2015)

Design is no longer just about looks -- it's all about the experience. Now, more than ever, great UX has a higher ROI.

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Topics: Mobile Website, Mobile Marketing

How Mobile Marketing Tools Help to Maximize Loyalty

August 27, 2015 by Lynn Bates

From PCs to tablets to smartphones, today’s consumers are more connected than ever before. And, nearly 90% of consumers belong to at least one loyalty program. But these value seekers don’t want to clutter their wallets with paper punch-cards or carry dozens of plastic rewards cards on their keychains.

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Topics: Mobile Website, QR Codes, Text Messaging, Mobile Marketing, Mobile Coupons, Loyalty Programs