Mobilozophy Mobile Marketing Blog

QR Codes: Perfect for Mobile Coupon Redemption

  QR codes are no gimmick. Ever since Apple integrated QR code scanning functionality into the iPhone's camera software, they've been back in force. You're probably most ...
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Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more ...
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Personalized Content Is for All Generations

Some recent statistics say consumers delete as many as 22 emails from various brands every day -- often without reading them. They simply aren't relevant to their ...
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