Mobilozophy Mobile Marketing Blog

How Businesses Can Use Location Data Beyond Marketing

  Location data, gathered from customers' mobile devices, is a powerful marketing tool for many businesses. Companies use this information to directly target marketing ...
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Deciphering the Difference Between iBeacons and Eddystone

iBeacon or Eddystone? What's the deal? Both of these technologies essentially do the same thing -- they let mobile app developers deliver content to users based on their ...
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Understanding When to Use Beacons and Geofencing

  Because they can significantly enhance the customer experience, beacons and geofencing have become some of the most powerful mobile marketing tools available to ...
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Understanding the Code of Conduct for Location-Based Marketing

Location-based marketing is a highly effective tool, but it makes some customers uneasy. And that's not without cause: this technology has the potential to gather data ...
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5 Statistics Supporting Proximity Marketing

  Proximity marketing is one of the most powerful tools in a marketer's toolbox. Not convinced? These five statistics will teach you the power of location-based ...
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Beacons Unlock Valuable Analytics into Consumer Behavior

          I've seen an increasing number of marketers excited about the marketing possibilities of beacons. And rightly so: Beacons expand mobile marketing and create ...
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Deliver Better Personalized Content With Beacons

I see a lot of marketers very excited about beacons -- and rightly so. Beacon marketing has the power to leverage customers' mobile devices and make deeper, more ...
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6 Must-have Location-Based Features for Retail Apps

As a savvy retail business owner, you are already aware that your company needs to offer consumers online access to your store. If consumers can’t find the information ...
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What is Geofencing and How it Works

Geofences are the counterparts to beacons. While beacons are used for more specific proximity, such as letting you know when someone is close to a specific object, a ...
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Should You Really Invest in Proximity Marketing?

Proximity marketing has come a long way from the early days of WI-FI-only detection. Now, in 2016, there is an abundance of different devices and technologies to choose ...
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