Mobilozophy Mobile Marketing Blog

You spend so much time crafting the perfect marketing email or push notification. It's a shame when it goes unread.

Topics: SMS, Push Notifications, Content, In-App Messaging, Emojis

I explain to all my clients that if they don't have a mobile marketing strategy, it's long past time to create one. They're missing out on a huge avenue for promotion.

Topics: Mobile Apps, Mobile Website, Mobile Marketing, Mobile Coupons, Loyalty Programs, SMS

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to send notifications and updates to customers.

Topics: Text Messaging, SMS, TCPA

How many times have you downloaded a new app, only to forget about it a few days later, lost amidst the digital clutter on your smartphone? Let's face it, encouraging users to download an app is only half the struggle. Consistent user engagement is a crucial aspect of maintaining a successful app. Thanks to in-app and push notifications, you can ensure that your app remains a relevant feature in your customers’ daily lives.

Topics: Mobile Apps, SMS

Well crafted push notifications can greatly influence mobile engagement, particularly due to their personalization and targeting features.  If used properly, push notifications can bring your brand closer to users, create loyalty and increase app usage. Unfortunately, given the widespread adoption (and abuse) of push notifications many users are choosing to opt-out rather than opt-in. Understanding the basics of when to send pushes, and what to say, will help you engage and retain your current subscribers. 

Topics: SMS, Push Notifications

SMS marketing is one of the most successful ways of sending time-sensitive information to your customers.  Most users check their phone at least every ten minutes, and text messages have a significantly higher rate of follow-through than other forms of communication like email.  Here are 6 tips to help you maximize the potential of this quick and effective form of marketing:

Topics: Text Messaging, SMS