Mobilozophy Mobile Marketing Blog

When Consumers Trust You with Location Data

 Consumers are under no obligation to share their data with you. When they do so, it's a matter of trust. You are ethically and legally obligated to ensure that trust is ...

New Consumer Privacy Laws You Should Know

  Hacks of company databases are on the rise. Users are slowly becoming aware of the amount of control companies have over their online data. Driven by these changes, ...

Ensuring Your SMS Marketing Complies with the TCPA

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to ...