Mobilozophy Mobile Marketing Blog

When Consumers Trust You with Location Data

 Consumers are under no obligation to share their data with you. When they do so, it's a matter of trust. You are ethically and legally obligated to ensure that trust is ...

Ensuring Your SMS Marketing Complies with the TCPA

Over the past several years, I've seen more marketers embrace SMS (better known to casual users as text messages). SMS is a great way to harness the power of mobile to ...